Draper James is a Southern inspired lifestyle brand founded by Reese Witherspoon.
Working closely with the DJ team I developed contemporary collections of quintessentially Southern gifts featuring icons like their signature Magnolia print, gingham check pattern and sayings like Think Happy Thoughts and Hey Y’all.
The collections featured drinkware, stationery, beauty and travel accessories. A personal favourite was the undated Weekly Planner with monogram gold stickers and a recipe tin which included a Coconut Cake recipe from Reece’s Grandmother.
PRODUCT DESIGN | PACKAGING DIELINES | PRINT PLACEMENT | TECHNICAL ARTWORKING | LICENSOR APPROVALS | BRAND GUIDELINES