This fun and functional in-house brand was a collaboration with US outdoor retailer REI. After a successful launch I was tasked with expanding the offering with an urban and unisex Travel and Commute range. This involved market and trend research, product moodboards and range direction, developing the peg-able packaging to include key feature icons, technical illustrations for the back of pack and sales presentations. The challenge of this project was to create aspirational lifestyle products for under $20.
MARKET & TREND RESEARCH | PRODUCT DEVELOPMENT | FEATURE ICONS & PRODUCT LINE ILLUSTRATIONS | PACKAGING DIELINES | TECHNICAL ARTWORK